It’s 2018, and most of the business owners have already understood the importance of having a website. A professionally-designed site works as a powerful tool that let your target audience know more about your brand, product or services. It also helps you boost the conversions while making your business more successful. However, it’s not easy to develop and launch a successful website since several misconceptions are associated with website development. If you are planning to put together a business website, you need to get over all those misconceptions.
In this blog, I will explain 7 common misconceptions every person needs to get over before he/she dive into the vast field of web development:
- Web Development is Easy to Do
Undoubtedly, a professionally-designed website may look smooth and work flawlessly, but it can’t run that way without a lot of effort and hard work. Every image, button, feature, or animation on a site takes hours of coding. Every design takes talent to refine creativity and reflect a brand’s voice. Designers need to research about every graphic, and they work simultaneously with programmers. Contrary to common belief, some of the simple websites are the most complicated to develop. Website development is the art of building a masterpiece guided by specific principles and technologies. One requires several skills to do it right.
- My Developers should only Follow My Orders
You hired a web development company, so it’s obvious that you may think your every command will be obeyed. After all, you’re paying for the project. But that’s not exactly right. You are not hiring programmers just to have them perform exactly what you desire. You are hiring them for their skills and expertise. They aren’t just building a pretty website for your business. They’re making a product that will help you achieve your goals and make your business succeed. So, you should avoid giving constructive feedback which is crucial to the process. Not being open to new ideas and skills of the expert you hired will hurt you in the end. Instead, you should trust them – they understand what they’re doing and have the experience to turn visitors into customers. If they do not have enough expertise, hire a new web development agency.
- My Website is Launched, now I will get Immense Traffic
Whether you have come up with an interesting concept or put together something unique, you should not expect a huge success in a day. How would your target audience know that it has even been launched?
Just because you launch a new website doesn’t mean it is going to get a wave of visitors in a few days. Before launching a professionally-designed website, you need to have a proper marketing strategy. Whether you hire a digital marketing agency or build your own team, your newly-launched product requires a good combination of marketing and website optimization. Don’t assume that your site will provide you with an immediate ROI or payoff – it demands a bit more effort than that.
- I can Just Copy any Website
If you’re wondering, “the site, xyz.com, is adorable – let’s create something similar”, this is an entirely terrible idea. It’s undauntedly a bad strategy that won’t make your business a successful brand. Other engaging and competitor websites should only serve as an inspiration. Copying someone else will make your website just like every other means you’re not giving any advantage over your opponents. Besides, the target audience will have no real reason to choose you over someone else who has done a great job of delivering their brand and message.
- My Website Should be All About Me/My Company
Absolutely not! Your site should be about your visitors and their problems – related to the communities who may become customers. Your content and images should reflect your vision or brand, but it should not only reveal all about how great you are. Instead, try to deliver your message in a positive way and focus on visitors. You will achieve to convince them without being overtly salesy.
- Mobile Apps and Responsive Websites are the Same
There’s a huge difference between having a mobile app and a mobile-friendly/fully-responsive website. A mobile app is what you can download from Play Store or Google Play to be installed on your smartphones, tablets, or other mobile devices. These apps are compact and serve particular purposes, reducing the need for header, footer, newsletter, sign up forms, attractive images, etc. On the contrary, a responsive website is designed to “respond” and change to adapt different screen sizes or devices you see the site on. A developer who can build a website may not necessarily know how to develop an app and vice versa.
- I don’t Need to Maintain or Update My Website as It’s Perfect
Whether you have a car or a website, you really need to maintain it. Developing and launching a beautiful website doesn’t mean that the job is fully done. Every site needs to be maintained or updated with time. Some well-established companies with an incredible online brand presence have a well-skilled team monitoring and updating their sites. You also need to ensure that your website is protected from online threats. And, it should be updated with fresh content on a regular basis. Besides, try to use the latest version of any platform or framework your website is built upon. If your offshore web development company doesn’t offer the maintenance after your site goes live, find the one that provides. You can even hire reliable web development company who will make regular updates on your website.
So, these are some of the most common misconceptions most business owners and startups have regarding web development. Of course, website owners should guide the development team and give the right directions to them. This, however, does not mean that you micromanage the programmers. In order to get the desired outcome, you need to trust the developers. Your main role is to provide them with the direction you require to be taken. However, you must ask for improvements once they present you with the relevant demos.